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JOB POSTING

Position: Digital Marketing Specialist
Organization: Mama Earth Organics
Location: Toronto, Ontario

The Role

We’re looking for a creative digital marketing specialist who is proactive and strategic in implementation and optimization of digital ad campaigns across multiple platforms including Facebook, Instagram, Search, email and Pinterest. This person will be responsible for creating, executing, analyzing and reporting on results and spend for these campaigns to help us continue to grow the local food movement in Ontario!

Job Description:

You will:

  • Identify strengths and opportunities of all projects - with a focus on social channel initiatives.

  • Be in the know of all the algorithm updates and their potential impacts.

  • Analyze and report on traffic, commentary, insights, and actions.

  • Strategize and execute. You will assist with the overall strategic direction and delivery of campaigns – be it from a member, data or performance perspective.

  • Tweak & make improvements to ad copy, creative, and recommend adjustments as needed.

  • Be creative with copy that is optimized to include keyword research, SEO and other insights.

  • Optimize all efforts including reviewing campaign performance, and continuous feedback.

Ideal Experience:

A minimum of 1-2 years experience creating, developing, implementing and analyzing digital campaigns.

You have experience:

  • Optimizing and executing mobile paid search campaigns, working towards the best solutions and ongoing refinement of campaigns.

  • Creating and managing paid social campaigns across partner channels including but not limited to Facebook, Instagram and Pinterest.

  • Developing an A/B testing plan for paid mobile campaigns.

  • Graphic Design experience preferred, but not totally necessary.

At Mama Earth, we recognize that experience comes in many different forms. We know that the best problem-solving and creative thinkers are those with thought diversity; that’s why we’re dedicated to adding new perspectives to our team. So, if your experience is similar to what we’re looking for, we’d love to hear from you!

Personality Type and skill set:

We’re always looking for very happy, positive people who can easily get along well with everyone at the Mama Earth planet headquarters, because we're looking for people who are going to become a long-term member of our team.

You are:

  • an out of the box thinker who is able to be both creative and analytical (kind of a data nerd!)

  • not super polished or corporate, you're a little quirky in the best possible way and you own it (but still very effective and quick thinking)

  • accountable, exemplify humility and have a strong moral backbone

  • rational, honest and enjoy challenging yourself

  • intelligent, analytical and innovative. And you take a unique approach to problem-solving

  • embodying the growth mindset and are always using data to improve, stand out and seek new opportunities

  • someone who thrives in a flexible, sometimes ambiguous environment as much as you do a process-driven one

  • someone who wants to tap into the creativity and opinions of others, and you enjoy collaborating with the rest of the team

You’re also super nice. Life’s too short to work with people who aren’t nice.

Hours/location

Full time - Toronto warehouse

Perks & Compensation

We provide competitive compensation based on your skills and experience. In addition, you’ll be working towards building something that you’re passionate about and proud of with really nice, hardworking and smart people. You receive a discount on produce and you’ll be a part of the staff events and parties and workplace massages too.

About Us

We’re building a local food movement right here in Toronto and we’re one of the fastest growing companies in Canada. The next few years will be the most exciting, challenging and fastest moving that we’ve ever had.

Our main headquarters are located in East Toronto and is around 20,000+ square feet. We have approximately 90 employees at our Toronto location (80-85% of which are warehouse/packer/drivers). We’re a progressive organization and we’re focused on the overall happiness, health and balance/mindfulness of our staff.

To Apply: Please forward your resume and cover letter with your favourite musician/band to bill@mamaearth.ca . We kindly ask that you apply via email only, please no phone calls, it’s a very happenin’ place.

Thanks very much for your interest – good luck!!

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Current status: Open/apply now.   Date posted: May 21 2019    ID: 53576