Forward to a friend Tweet this Share this on Facebook Share:

Home | Job Postings | Business & Social Enterprise


Position: Direct Sales, Fundraising and Sponsorship Manager
Organization: La Siembra Co-operative
Location: Ottawa, Ontario
Language: bilingual

Reports to: the Director of Sales and Marketing
Interfaces with: Quality Control, Production and Purchasing, Category and Distributor Sales Managers and La Siembra’s External Broker Team
Oversees: Customer Service and Order Desk

La Siembra Co-operative is dedicated to promoting a new model of trading partnerships guided by the principles of fair trade. Incorporated in 1999, La Siembra is one of the first companies to import, manufacture and distribute fair trade & organic sugar and cocoa products in North America. From humble beginnings, working out of a church basement in our first year, we have always had a big dream: Fair Trade for everyone.

Along with the help of our like-minded partners, producers, distributors, retailers and consumers, we have helped strengthen the democratic organizations of thousands of small-scale farmers and engage consumers to challenge the corporate control of food and reshape our food system in ways that benefit all of us. Owned by La Siembra, Camino® is a brand of fair trade & organic consumer products and bulk ingredients sold in over 4000 retail outlets across Canada. La Siembra also proudly distributes Equal Exchange® products from its sister co-op in the US.


This position will be responsible for servicing and growing La Siembra’s diverse, direct, and wholesale customers and fundraising accounts. From schools to bakeries, natural health stores to retail chains, this is one of La Siembra’s most energetic, interesting sales positions.

La Siembra’s ideal candidate will help Camino clients by providing direction with regards to product mix, pricing and promotion. You will bring a strong understanding of industry trends, Canadian organics, retail sales and a passion for high-quality, organic, fairly traded food.

How you will make contributions that matter

Account Management

  • Build and strengthen relationships across customers, brokers, and fair trade partners
  • Build sales projections within the framework of overall sales department objectives, brand presence, product line development and seasonal sales opportunities
  • Develop customer-specific programs and pricing to drive strong velocity
  • Effectively manage promotional spend and budgets
  • Grow sales of existing accounts through the use of sales and marketing tools including merchandising, product demos, promotional programs, store visits, etc.
  • Manage communication to buyers across all channels as it relates to new product announcements, sales promotions, pricing changes, etc.
  • Work with the sales and marketing team to plan and implement advertising, outreach and industry activities
  • Interface with warehouse team to ensure fulfillment and delivery of orders
  • Work with purchasing and production team to update production and import schedules as needed.
  • Develop and manage collaborative partnerships and ownership of joint business plans with key customers.
  • Perform and evaluate sales data analysis to identify trends and opportunities within existing channels
  • Create and present customer-specific presentations
  • Facilitate idea generation, strategy development, and implementation planning, to continue elevating Camino’s reputation as a fair trade and organic food leader
  • Attend and coordinate designated trade shows, demos and events as needed
  • Travel as required


  • Evaluate sponsorship opportunities and establish annual budgets for sponsorship activities
  • Respond to requests for sponsorship and assess strategic alignment and marketing opportunity
  • In collaboration with the Marketing Manager, contribute to the development of promotional materials and tools to boost support for Camino supported sponsorships

Innovation and New Product Implementation

  • Contribute to Sales and Marketing Team and New Product Manager in the areas of market knowledge, adequate and timely communication of detailed listing information and timelines to key accounts and supporting new listings with adequate advertising strategy, direct to retailer communication strategies etc.

Customer Service Management

  • Hire and train Customer Service Representatives (CSR).
  • Schedule staffing for order processing, invoicing, and general client and consumer correspondence.
  • Manage and support CSR in order entry and management of order fulfillment and delivery.
  • Triage consumer inquiries and complaints via email and delegate to various department managers.

You are best suited for the role if you have the following qualifications:

  • Fully bilingual in French and English (both written & oral)
  • Excellent organization, presentation and communication skills (both written and verbal)
  • Strong project and time management skills with experience in managing multiple projects simultaneously
  • Ability to provide exceptional customer service experiences
  • Strong focus on achieving results and a process of continuous improvement
  • Previous experience with sales account management is a requirement
  • Experience managing distributor and/or broker relationships
  • Intermediate Excel skills (pivot tables, datasets, tableau)
  • Knowledge of SAP or general ERP system experience and Salesforce
  • A passion for supporting fair, healthy, organic food

Join us in building a democratic and sustainable food system

  • Full-time, salaried position
  • Comprehensive and progressive benefits: health/dental/vision insurance coverage, pension program, vacation, sick leave
  • Flexible hybrid remote working position
  • Worker-ownership opportunities and democratic participation
  • A unique challenge and an opportunity to bring your ethics to work and support Canada’s largest organic & fair trade food brand grow to the next level
  • Develop an understanding of La Siembra’s producer partners and alternative trading model
  • Understand and participate effectively in La Siembra’s worker co-operative and collective ownership model
  • Opportunity to travel to origin and meet producer partners

We celebrate an inclusive environment and provide equal opportunity for development and advancement. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

To apply to this position, please submit your cover letter and resume along with your responses to the three (3) questions below:

  1. How do you think Canadian consumers think about and understand fair trade? What do you think about fair trade?
  2. La Siembra est une coopérative de travail. Que pensez-vous de la possibilité de faire partie d’une coop de travail?
  3. This position involves answering client inquiries, processing orders, troubleshooting problems, communicating with different departments and liaising with external teams in a fast-pace environment. How would you ensure accurate detail-oriented work while dealing with continuous interruptions and shifting priorities throughout your workday?

Please note that only the applications accompanied by the answers to the 3 questions outlined above, received no later than October 22, 2021 will be reviewed. Please use “Sales Manager Direct, Fundraising and Sponsorship” in the subject of your email application and submit to:

Please indicate you saw this posting at FoodWork.

For more information about La Siembra and our brands, please visit our website at


Share this on Facebook   Tweet This!  Email this to a friend   Share this on LinkedIn   Add this to Google Bookmarks   Print this page

Note: This posting is provided on an "As Is" basis and for general informational purposes only. People and Planet (also known as "FoodWork") is not responsible for the content, accuracy, timeliness, completeness, legality, reliability, quality or suitability of this posting. We do not screen or endorse the organizations or individuals involved. If you decide to accept an offer of employment, volunteering or any other arrangement, you do so at your own risk and it is your responsibility to take all protective measures to guard against injury, abuse, non-payment or any other loss. Please read our full Terms & Conditions.

Current status: Open/apply now.   Date posted: Oct 1 2021    ID: 61484