VOLUNTEER POSITION

Position: Marketing Consultant (Marketing Generalist)
Organization: Transition Toronto
Location: based in Toronto, Ontario. Candidate can be from anywhere in Canada

TreeMobile is a Transition Toronto project that provides affordable food-bearing trees and plants to individuals in order to increase the environmental and local food sustainability in the communities it serves.

TreeMobile requires consultation with a Marketing Generalist who can use their professional experience to produce a marketing plan that will increase sales. TreeMobile is a non-profit project that is executed by volunteers and has made customers aware of its products through various means over its 10 years of successful operation. In order for TreeMobile to increase its impact, the means of awareness raising needs to be better coordinated, and volunteers need to be assured that the time they put into marketing efforts are generating results. The first step in improving TreeMobile's marketing is consultation with an individual who is experienced in marketing community projects so that a results-oriented plan for efficient marketing can be put in place.

To apply: 

Please send an email expressing your interest to: andrew@transitiontoronto.org, and please include a resume.

Please indicate you saw this posting at FoodWork.

Commitment:

• A 2-hour initial consultation in which the Marketing Generalist can collect facts from the TreeMobile team on what the project is and what marketing efforts have been made in the past
• Analysis and plan development, including any additional consultation with the TreeMobile team, as required
• Presentation and documentation of the suggested marketing plan, including actionable recommendations on effective marketing efforts for TreeMobile

Outcomes:

• An actionable marketing plan that is achievable within the effort budget of the TreeMobile team and contains:
  • Rationale supporting suggestions and explaining why the suggested actions are expected to be effective
  • Commentary on the relative importance of the different components of the plan
  • Important aspects of effective execution of the recommended actions
• A presentation summarizing the plan

Volunteer Requirements:

• Marketing experience, ideally related to community-based projects and with a focus on promotion and awareness raising
• Clear communication skills

This consultation is not intended to focus on a branding audit or an effort to establish/solidify a brand, nor is it meant to focus on development of a social media campaign strategy (though social media may be part of the marketing plan).

This consultation is intended to inform the TreeMobile team of the most effective actions they can take to achieve a substantial increase in sales.