Local food, Sustainable business

Hiring: Brand Ambassador
Product: Heartwood Sparkle
Company: Heartwood Farm & Cidery

Location: Retail locations across Toronto ON
Hours: Part-Time, 10–15 hrs/week

$25/hour
In-store Sampling at Sobeys, Farm Boy, Loblaws, Whole Foods, etc.

About Heartwood Farm & Cidery

Heartwood is a family-run regenerative farm and cidery located in Erin, Ontario. We are deeply committed to sustainability, community, and connection — to the land, to each other, and to those who enjoy our products. Heartwood Sparkle is our flagship sparkling beverage line — crafted with intention, inspired by the land, and designed to refresh both body and spirit.

Position Summary

We are looking for an enthusiastic, reliable, and outgoing Brand Ambassador to represent Heartwood Sparkle in retail environments through in-store demos and product sampling. Working directly with the public, you'll bring our products to life and introduce customers to the
story, values, and flavours behind Heartwood. This is a part-time role (10–15 hours per week), with flexible scheduling based on store availability and event timing.

Key Responsibilities

• Represent Heartwood Sparkle in a positive and engaging manner at scheduled in-store sampling events.
• Book demos with retailers and identify key stores to drive engagement. This is a flexible aspect of the role, given that you can make your own schedule based on your availability and convenience
• Set up and take down demo displays, including transporting the company banner and sample product to each location.
• Educate customers on the Heartwood brand, farm values, and Sparkle product line.
• Encourage trial and purchase by offering samples and engaging product storytelling.
• Track and report on demo performance, including number of samples served and customer feedback.
• Maintain professionalism and cleanliness at all demo stations.
• Communicate regularly with Kieran Klassen to coordinate schedules, inventory, and logistics.

Requirements

• Passion for local food, sustainability, and artisan beverages.
• Excellent communication and people skills; comfort speaking with the public.
• Ability to lift and transport demo materials to and from retail stores. All demo materials will be provided by Heartwood Farm & Cidery. They include:
  • Small table (not needed in some stores)
  • Table cloth
  • Pull-up banner (not permitted in some stores)
  • Wooden crates for aesthetics
  • Chilled sample product in a cooler (8 - 10 cans is typical)
  • Paper sample cups
  • Business cards, postcards, coasters to give out
  • See attached photo for a typical setup
• Ability to store the demo materials between engagements (up to 3-4 cases of product at a time)
• Access to a vehicle and valid driver’s license.
• Availability for 10–15 hours per week, primarily during peak shopping hours (evenings and weekends).
• Prior experience in sales, customer service, or demo/brand ambassador roles is an asset.

Compensation

• $25/hour
• Mileage reimbursement available for travel between demo sites (details to be discussed)

To apply, please e-mail your resume and a brief covering letter to:
matt@heartwoodfarm.ca
subject: Brand Ambassador

Please mention you saw this at FoodWork.ca.