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Sole Food Street Farms | Cultivate Canada Society

Job Description: Executive Director
Organization: Sole Food Street Farms
Location: On-site at our Olympic Village farm, Vancouver BC

The Executive Director (ED) is responsible for fulfilling the mission of Sole Food Street Farms (SFSF) and Cultivate Canada Society. The ED establishes the overall vision and direction of the organization, provides oversight and technical support for all operations, leads fundraising and public engagement efforts, and ensures that the organization remains financially stable. This position is an employee of SFSF who reports to the Cultivate Canada Society Board of Directors.

The Opportunity

Founded in 2009, SFSF has been in operation for 15 years and is one of North America's largest urban agriculture social enterprises. This is a unique opportunity to lead a mature and innovative non-profit as it continues its work providing meaningful agricultural work to residents of the Downtown Eastside of Vancouver. The farm plays an important role in an interconnected community of organizations working towards food security in the City of Vancouver.

The ideal candidate is a compassionate leader, a strategic thinker, and a natural relationship builder. They have experience in and are passionate about agriculture, especially as a tool for healing, education, and empowerment. They aren’t afraid to roll up their sleeves to join the team in the field or to advocate on behalf of the farm or the needs of the Downtown Eastside community.

Sole Food Street Farms

SFSF is an internationally recognized social enterprise that transforms vacant urban land into street farms that grow artisan quality fruits and vegetables distributed through farmer’s markets, local restaurants, a CSA program, and donation to the Downtown Eastside community. Our mission is to empower individuals with limited resources by providing jobs, agricultural training and inclusion in a supportive community of farmers and food lovers. Since our founding in 2009, we’ve produced over a million pounds of fresh food, paid over two million dollars in wages, and provided training and employment to hundreds of individuals - all in the heart of the city.

We are grateful to operate on the traditional and unceded Coast Salish Territory. Our current farm occupies a 3-acre paved lot in the region that the Musqueam, Squamish, and Tsleil-Waututh call “Snauq” or “Senakw”.

With few production farms within the city, the project provides a credible model of high-quality, diverse, and intensive urban agriculture. We empower individuals by providing agricultural training, access to wraparound services, fresh nutritious food, and low barrier employment. We use employment as an outreach tactic to develop and nurture relationships with people of diverse backgrounds.

SFSF is owned and operated by the registered charity Cultivate Canada Society. Cultivate Canada was established to demonstrate and interpret the vital connections between farming, land stewardship, and community well-being; to model the economic and social possibilities for small and medium scale urban and rural agricultural and forestry projects, to address disparities in access to healthy food and the knowledge to produce it, and to nurture the human spirit through public programs, classes, and events.



  • Create and lead effective and efficient programs and operations
  • Inspire, motivate, and direct all staff in fulfilling the organization's mission
  • Ensure financial success through fundraising, donor prospecting, cultivation, and engagement
  • Act as the spokesperson and public face of the organization
  • Publicly advocate for and promote the organization
  • Produce compelling communications and marketing materials
  • Build and maintain a positive, supportive, engaging, and safe environment for all staff and volunteers, while maintaining a culture aligned with the organization’s mission
  • Maintain and update human resources policies, procedures, and practices for operations including the development of job descriptions, employment agreements, employee handbooks, etc.
  • Create vision, planning, and policy recommendations

Decision Maker

  • Guide the course of action for all operations and in resolving challenges
  • Along with staff and board, update, maintain and lead strategic plans for Cultivate Canada and SFSF
  • Support farm team in maintaining high quality and timely production
  • Oversee all hiring

Business Management

  • Create an annual budget. Rigorously monitor finances and cash flows
  • Oversee the management team and site operations
  • With the management team, review and approve of the annual crop plan
  • Set revenue targets and oversee sales performance for farmers markets, wholesale, and CSA
  • Create strategic and compelling marketing strategies
  • With the management team, coordinate annual training and development programs for farm staff
  • Manage ongoing land tenure and lease requirements


  • Develop and implement an annual fundraising plan
  • Develop and steward all donor relationships
  • Oversee the creation of all grant proposals
  • Ensure ongoing compliance with the CRA and other regulatory authorities

Governance & Board

  • Act as liaison between staff and the Cultivate Canada Society board
  • Work with the board in the creation and implementation of a new strategic plan
  • Assist in the selection and evaluation of board members
  • Coordinate and prepare materials for board meetings. Report on all SFSF activities including finances, fundraising, new projects, risks, and opportunities


  • Proven leadership skills and demonstrated ability to manage people, budgets, and operations
  • Strong fundraiser with experience with grant writing, fund development, and donor stewardship
  • Experience with the non-profit sector, board governance, and community engagement
  • Experience in or ability to work with private developers, local businesses, and the City of Vancouver in securing long-term land tenure solutions for the organization
  • Experience or familiarity with sustainable agriculture, food systems, and urban agriculture
  • Experience recruiting, leading, mentoring, and motivating high-performing teams
  • Compelling verbal and written communication skills and the ability to galvanize people around the vision and mission
  • Strong values in equity, diversity, and inclusion
  • Comfortable rolling up sleeves and digging in wherever needed to get things done
  • Willingness to pursue training and professional development to fill knowledge gaps


  • Excellent public speaking and presentation skills
  • Experience working in service of vulnerable communities, with knowledge and practice in harm reduction, mental health first aid, and trauma informed care
  • Experience building and maintaining relationships with external stakeholders in government, industry, and the nonprofit sector


The ED is a full time role (40 hours per week), working some evenings and weekends as required. The role is based in Vancouver, BC, meeting the organization's seasonal needs, with a focus on on-site work during the growing season and opportunities for home office/remote work in the winter.

Our comprehensive compensation package includes:

  • Salary: $85,000-$100,000 depending on experience
  • Extended Benefit Plan: 65% contribution towards premiums for eligible employees and dependents
  • 3 weeks paid vacation per calendar year
  • 8 days paid sick/personal time per calendar year
  • 5 days winter office closure in December
  • Access to an abundance of fresh nutritious food

Please submit applications to by the end of day Wednesday, July 17th, 2024. Applications must include a resume, cover letter, and references within one PDF document. Please include "Sole Food ED Application'' in the subject line of your email. Please indicate you saw this posting at

We value equity and diversity in our workplace and strive to create a space that reflects the diverse communities we serve. People who identify as women, BIPOC, and 2SLGBTQ+ are strongly encouraged to apply.


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Current status: Open/apply now.   Date posted: Jun 18 2024    ID: 71419