Digital marketing, Sustainable living education

Position: Marketing Coordinator
Organization: WWOOF Canada
Location: anywhere in Canada

WWOOF Canada (Worldwide Opportunities on Organic Farms – Canada) is seeking an experienced Marketing Coordinator to promote WWOOF and attract new members to our organization. The successful candidate will research, develop, implement and evaluate a marketing plan for 2027 with the goal of increasing the number of people learning about organic farming and sustainable living through the WWOOF program.

Bilingualism (English and French) is strongly preferred.

Responsibilities:

• Research, develop, implement and evaluate a marketing plan for WWOOF Canada for 2027, including creating a calendar, templates and a semi-automated system that can be easily reproduced in years following.
• Review and maintain current marketing activities during the transition to the 2027 plan.
• Proactively identify opportunities to improve processes and strengthen marketing initiatives.

• Monitor relevant marketing best practices, platform features and digital trends, and recommend those that support WWOOF Canada’s goals.
• Work within an advertising budget; track and report on progress
• Write, edit and proofread copy for social media, email campaigns, newsletters and other marketing materials.
• Monitor campaign performance and use analytics to evaluate results and recommend improvements.
• Provide regular progress updates and prepare reports for the Executive Director as needed.
• Plan and manage WWOOF Canada’s social media accounts (Instagram, Facebook, YouTube and TikTok) as part of the annual marketing plan.
• Develop and manage engaging email campaigns and newsletters as part of the annual marketing plan.

Preferred Qualifications

• Must be a resident of Canada
• 2–3 years of experience in marketing, preferably including digital marketing, social media or email marketing
• A demonstrated ability to plan and deliver effective marketing campaigns.
• Relevant post-secondary education, training or equivalent practical experience.
• Strong organizational, written communication and creative skills, along with familiarity with digital marketing tools and basic analytics.
• Ability to work independently, manage competing priorities and collaborate constructively with a small team.
• Familiarity with WWOOF or similar organizations and an interest in promoting sustainable living, cultural exchange and educational experiences.
• Experience working with not-for-profit organizations (asset)
• Bilingualism (English and French) is preferred.

Benefits

• Flexible schedule
• Work from home
• Work for an organization making a positive difference in the world

Job Details

This is a one year-contract with an option to renew in 2028. This is a 20-hour-per-week remote work position reporting to the Executive Director.

The hourly rate is $28–$35, depending on experience and qualifications.

The successful candidate must provide their own equipment, including a computer and phone.

To Apply

Click Here to Apply.

Please mention you saw this at FoodWork.ca.

Application deadline: Thursday, November 19, 2026, at 8:00 p.m. EST / 6:00 p.m. PST

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Learn More About WWOOF Canada

WWOOF Canada® is a small-scale, membership-based organization. We are part of a worldwide effort to link visitors with organic farmers, promoting a cultural and educational exchange, and building a global community conscious of organic farming practices.

WWOOF Canada manages a community and online directory of organic farms, homesteads, and garden projects. These hosts welcome visitors (WWOOFers) to their farms, providing room, board, and hands-on experience in organic agriculture and sustainable living. WWOOF Canada is part of and works closely with the Federation of WWOOF Organizations (FoWO) an international network of independently run WWOOF organizations, operating in more than 100 countries around the world. WWOOF was founded in 1971 and WWOOF Canada has been operating since 1985.

Website: wwoof.ca
Facebook: facebook.com/wwoofcanada
Instagram: @wwoofcanada